Byline: G. Chambers Williams III  
  Apr. 9--NISSAN ENJOYING SWEET RIDE: Nissan's strong push over  the past five years to become a household name and major automotive  presence in the U.S. has paid off.  
  For the company's fiscal year ending March 31, Nissan has  joined the elite million-vehicle-sales club in the United States. The  company sold 1,001,200 Nissan and Infiniti vehicles here over the past  year, joining General Motors, Ford, DaimlerChrysler, Toyota and Honda as  the only automakers to have achieved that kind of success.  
  'This milestone achievement, along with record-breaking sales  for the past three consecutive years, not only made company history but  also fulfilled Nissan North America's fiscal year commitment to  sell 1 million units,' the company said in announcing the year-end  results.  
  Nissan has been on a roll since shortly after Carlos Ghosn took  over the company in 1999 and began bringing really cool new products to  market, including some of my personal favorites: the current-generation  Nissan Altima midsize sedan, the Nissan 350Z sports car, the Infiniti  G35 sport sedan and sport coupe, and the Nissan Titan full-size pickup.  
  Those are just a few of the successes the company has racked up  over the past several years.  
  Just like what's been happening at Cadillac, it seems that  just about everything Nissan has touched since the turn of the century  has turned to gold.  
  Other recent runaway successes have included the Nissan Xterra  compact SUV, which this year entered its second generation; the midsize  Pathfinder SUV, which also is completely redesigned for 2005; and the  Maxima, which was redesigned last year and is the flagship sedan in the  Nissan lineup.  
  There also are the Infiniti FX35 and FX45, radical-looking  crossover luxury sport wagon/SUVs that have created a whole new segment  in the industry; the similarly styled Nissan Murano, one of the coolest  affordable sport wagon/SUVs on the market; and for 2006, the all-new  Infiniti M35 and M45 luxury sport sedans, which by all accounts appear  to be the best sedans the company has ever built.  
  'We're extremely happy with not only meeting our fiscal  year objective, but also by breaking our own sales records,' said  Jed Connelly, Nissan North America's senior vice president for  sales and marketing. 'We applaud all of our employees and dealers  who worked hard toward this 1-million-unit goal. And, of course, we  thank our customers for placing their trust in our brand.'  
  San Antonio dealers played a part in that success as well, the  company said. Sales in the San Antonio market increased 14 percent over  the previous year, and the market was one of its strongest in Texas.  
  Overall, sales in Texas were up 24 percent over the previous year,  Nissan said.  
  'Nissan has experienced phenomenal sales growth in the U.S.,  with Texas accounting for much of that new growth,' said John  Spoon, vice president for Nissan's South Central Region. 'Our  dealers in San Antonio really stepped up to the plate introducing new  products and helping to strengthen Nissan's customer base in the  city. All of that hard work has truly paid off, and we couldn't  have reached this milestone without them.'  
  The company said sales growth 'was not only driven by  established models such as the Altima midsize sedan, but also by all-new  products' such as the more powerful 2006 Xterra, the redesigned  2006 Frontier midsize pickup, the third-generation Pathfinder and the  Titan pickup.  
  'Dealers here have come a long way, but we still have a lot of  work to do if we want to continue to grow in the San Antonio  market,' said Mike Cook, dealer operations manager for the South  Central Region. 'As we approach this new fiscal year, we will have  new challenges, but with this outstanding dealer body and exciting new  product in the pipeline, I'm confident we will continue to succeed  as we have this past year.'  
  Toyota and Honda still outsell Nissan here, with Toyota the leading  import brand. Honda sales have cooled somewhat nationwide, though, as  Nissan's sales have boomed.  
  Some analysts attribute Honda's problems to strong competition  from Nissan and another up-and-coming Japanese rival, Mazda Motor Co.  
  Nissan, Toyota and Honda are the only import brands in the  million-unit-sales club, but Toyota is way ahead of its Japanese  counterparts.  
  While Nissan was finally joining the club, Toyota moved into the  next bracket: selling more than 2 million vehicles in the U.S. for the  first time. For calendar year 2004, Toyota Motor Sales USA reported it  sold 2,060,048 vehicles here.  
  The company also posted its 10th consecutive year of record sales  gains in the United States, and its Lexus division was the nation's  top-selling luxury brand for the fifth straight year. And the Toyota  Camry midsize sedan was the best-selling car in the United States for  2004, having beaten the Honda Accord three years in a row for the top  spot.  
  As for Honda, some of the luster of previous years has disappeared,  blamed by some analysts on the bland styling of the company's  vehicles, as well as a perceived complacency by Honda in the  marketplace.  
  Although Honda set sales records in the United States for the ninth  consecutive year in 2004, a big sales push in December was needed to  help the company achieve a meager 1.4 percent increase in sales over  2003.  
  The company sold 1.19 million vehicles in the U.S. during 2004. But  Honda's U.S. sales were down 10.6 percent in the first two months  of this year, according to industry weekly Automotive News.  
  Honda also has seen the median age of its customers increase to 45  from 43 last year. Toyota, Nissan and some other rivals are seeing their  customer bases getting younger. Toyota has been helped in that respect  by its new Scion youth brand, which is being seen as much more  'cool' than Honda vehicles by consumers younger than 25.  
  Don't ever count Honda out, though. The company knows how to  build cars that appeal to the masses, even if they aren't seen as  being very cool. And the masses will continue to buy those vehicles.  
  Where Nissan is scoring is with consumers who consider style nearly  as important as substance. They are learning that with Nissan, you can  have a cool vehicle that will last a long time with very little  maintenance, just like vehicles from Honda and Toyota that might not be  seen as so stylish. Toyota has acknowledged its problems with blandness  and says it's working hard to overcome that perception.  
  NEW SUBARU SUV TO BEGIN AT $31,320: Subaru of America says the base  price for its all-new 2006 B9 Tribeca midsize SUV will be $31,320 for a  five-passenger version and that a fully equipped seven-passenger model  with rear-seat entertainment system and navigation will list for  $38,320.  
  The B9 Tribeca, which was introduced in January at the Detroit auto  show, will go on sale late next month. It will become the company's  flagship vehicle and will be the largest Subaru vehicle yet.  
  Production began recently at Subaru's plant in Lafayette, Ind.  
  Also, Subaru introduced two new versions of its compact Forester  sport utility at the recent New York auto show. They are another L.L.  Bean edition, featuring a tie-in with the famous outdoor equipment  retailer; and a sporty performance model called the 2.5 XT Limited,  which comes with a 230-horsepower engine.  
  Send your car questions or news of your club events to G. Chambers  Williams III, San Antonio Express-News, P.O. Box 2171, San Antonio, TX  78297-2171; telephone (210) 250-3236.  
  To see more of the San Antonio Express-News, or to subscribe to the  newspaper, go to http://www.mysanantonio.com.  
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